Meet The Team: Jaimi-Lee

What’s your role at Auguste the Label?

I’m Head of Marketing & eCommerce.

This means…

I’m constantly jumping between different sides of my brain – analytical & creative, every single hour.

How does Auguste connect with your personal style?

I’m a skirt & dress gal – no one has ever seen me in a pair of pants or anything shorter than my knees, so naturally, Auguste ticks that box. Also, when I’m not in black, white or khaki, I’m in a vintage print. Our design team are so onto it with prints, every season I fall in love with another.

What in your closet brings you the most joy?

So much of it does! The (faux) fur jacket that belonged to my mum in her teens that I now get the pleasure of owning – it comes out on two occasions a year (because it never gets that cold in Byron!) and that’s Splendour or when I head south for a weekend over the winter months. I’m totally obsessed with hats, and my ‘Rancher’ (in the pics) is an absolute fave – I have it in three colours.